Privacy Policy

Protecting your privacy is a top priority at The Athletic Edge. This policy explains exactly what data we collect from UK visitors, how we use it, and how we keep it secure — fully aligned with UK GDPR, the Data Protection Act 2018, and PECR.

Data We Collect

We limit data collection to only what is strictly necessary for operating and improving the website:

• Name & email address — only when you subscribe to updates or send us a support message;
• IP address, approximate location (country/region), browser type, device, and pages visited — collected automatically for analytics & security;
• Cookie & consent preferences — to remember your settings and comply with advertising rules;
• Any files/screenshots you voluntarily upload via the contact form.

We never ask for, receive, or store:

• Bank card or e-wallet details;
• Login credentials to any gambling site;
• Records of your actual gaming transactions or balances.

Purposes of Data Processing

The information we hold is used exclusively for these specific, legitimate purposes:

• Delivering personalised non-Gamstop casino recommendations based on your browsing patterns;
• Sending 1–2 genuinely useful emails per week (new toplists, blacklist alerts, big bonus drops) — easy one-click unsubscribe;
• Protecting the website against bots, spam, DDoS attacks, and abuse;
• Generating anonymous statistics that help us improve page speed, navigation, and content relevance.

Your personal data is never sold, rented, or shared with marketing companies.

Who We Share Data With

We share data only with a tightly controlled group of trusted service providers, each contractually bound by strict data-protection obligations:

• Hosting & CDN provider (secure EU-based servers);
• Google Analytics (IP anonymisation enabled);
• Email delivery platform (currently Brevo / formerly Sendinblue);
• Cloudflare (for DDoS protection and basic bot filtering).

No other third parties receive identifiable information.

Cookies & Similar Technologies

We deploy cookies in the following clearly defined categories to ensure the best possible user experience:

• Strictly necessary (session management, consent storage);
• Analytics & performance (page views, bounce rate — anonymised);
• Functional (remembering dark/light mode, saved filters).

You can manage or withdraw consent at any time via the cookie banner on www.theathleticedge.co.uk or directly in your browser settings.

Security Measures

We safeguard your data through multiple layers of protection, including:

• End-to-end 256-bit SSL/TLS encryption on every page;
• Regular penetration testing & vulnerability scans;
• Strict access controls (2FA on all admin accounts);
• Daily automated backups stored encrypted off-site.

In the unlikely event of a personal data breach, we will notify affected UK users and the ICO within 72 hours, as required by law.

Your Rights Under UK GDPR

UK residents enjoy the following rights in relation to their personal data held by us:

• Access all personal data we hold about you;
• Request correction of inaccurate information;
• Ask us to delete your data (“right to be forgotten”);
• Object to processing or restrict it;
• Receive your data in a portable format;
• Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise any of these rights, simply email [email protected].

Children’s Privacy

This website is strictly for adults 18+. We do not knowingly collect or process data from anyone under 18.

Policy Updates

We may revise this notice from time to time to reflect changes in law or our practices. The updated version will always be posted here with the revision date clearly displayed: www.theathleticedge.co.uk/privacy-policy